Corporate Mountains

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  1. MM Jones says:

    The history of Paramount’s 95-year old logo, with its various summits, real and imagined, is sort of interesting. The original designer hailed from Utah, but I read someplace that the current peak’s form is based on Artesonraju, in Peru.

    In terms of corporate geological identity, there is a parallel with the Prudential’s Rock of Gibraltar, the depiction of which has also evolved over decades as fashion and technology dictated.

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