The history of Paramount’s 95-year old logo, with its various summits, real and imagined, is sort of interesting. The original designer hailed from Utah, but I read someplace that the current peak’s form is based on Artesonraju, in Peru.
In terms of corporate geological identity, there is a parallel with the Prudential’s Rock of Gibraltar, the depiction of which has also evolved over decades as fashion and technology dictated.
Your email address will not be published. Required fields are marked *
You may use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Sam is principle of Sam Jacob Studio for architecture & design, and was co-founder of FAT Architecture
He is Professor of Architecture at UIC in Chicago and Director of Night School at the AA, contributing editor for Icon & columnist for Art Review & Dezeen.
Copyright © Strange Harvest
Powered by WordPress |
Framework developed by Pushkraj Dole