The fresh-off-the-press issue of Icon magazine is dedicated to manifestos. Of course, a manifesto is a ridiculous historical form. Nowadays, manifestos have merged with mission statements. Their revolutionary heart has furred up like a 40-a-day, heavy-lunching PR executives.
The great and the good brought together in Icons pages have mostly understood this – instead they offer opinion.
The twentieth century manifestation of manifestos was predictive, they were texts that described a near, desirable or possible future.
An alternative might be a kind of psychological mind-map manifesto – a means of describing the context of making decisions. This kind of manifesto might reach backwards as a way of describing a future. And it might be full of jostling, contradictory ideas rather than an explicit goal.
For those of you who have been clamoring to see my contribution in full colour can now enjoy it in all its 500 pixel wide glory.
(On a related note see the last post: Death to manifestos! Viva How-Tos!)